The development of an Instagram product for kids follows the 2017 launch of Messenger Kids, a Facebook product aimed at children between the ages of 6 and 12. “Just because you have a platform for kids, it doesn’t mean the kids are going to stay there.” “A lot of children, either by choice or by accident, migrate onto the broader YouTube platform,” she said. Kumar said children who use YouTube Kids often migrate to the main YouTube platform, which is a boon for the company and concerning for parents. “From a privacy perspective, you're just legitimizing children’s interactions being monetized in the same way that all of the adults using these platforms are,” she said. Priya Kumar, a PhD candidate at the University of Maryland who researches how social media affects families, said a version of Instagram for children is a way for Facebook to hook in young people and normalize the idea “that social connections exist to be monetized.” Reach out to or one of our tip line channels. Mosseri added that it was early in Instagram’s development of the product and that the company doesn’t yet have a “detailed plan.” Do you work at Facebook or another technology company? We'd love to hear from you. “We have to do a lot here,” he said, “but part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. In a short interview, Mosseri told BuzzFeed News that the company knows that “more and more kids” want to use apps like Instagram and that it was a challenge verifying their age, given most people don’t get identification documents until they are in their mid-to-late teens. Previously, Diwanji worked at Google, where she oversaw the search giant’s children-focused products, including YouTube Kids. “We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”Ĭurrent Instagram policy forbids children under the age of 13 from using the service.Īccording to the post, the work would be overseen by Adam Mosseri, the head of Instagram, and led by Pavni Diwanji, a vice president who joined parent company Facebook in December. “I’m excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list,” Vishal Shah, Instagram’s vice president of product, wrote on an employee message board on Thursday. Executives at Instagram are planning to build a version of the popular photo-sharing app that can be used by children under the age of 13, according to an internal company post obtained by BuzzFeed News.
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